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Guides

Providing the personal touch

Do you know how to create the right personalisation strategy for your customers in 2016 and beyond?

Overloaded with spam emails

Often marketing regulations can be confusing, written in a tangle of "legalese".

Customer analytical models can deliver huge value for companies that invest in them to improve their sales and marketing activities.

personalisation

Onsite personalisation is such a hot topic right now, with many marketers attempting to grasp how they’ll apply this powerful technology to their...

email marketing

The evolution of email as a cost effective communication method has been momentous over the years, yet some still can't quite get the basics right...