Increasing Customer Engagement in Travel Sector with Abandoned Basket Emails

Case Study

The original ski holiday provider

Founded in 1932, Erna Low is the oldest independent ski company, providing holidays to all the best resorts in France, Austria, Italy, Switzerland and Canada. As a trusted and knowledgeable Ski operator, Erna Low pride themselves on a personal service both on and off-line.

Abandoned basket emails improve conversion, with 65% open rate

Objective: 
To Increase conversion of search to book rate
Hypothesis: 
Re-targeting customers with relevant content after they have shown intent to purchase will increase bookings
Segment: 
Customers who have searched and highlighted specific resort accommodation but failed to complete booking
Solution: 
By using the Data Planning System Erna Low were able to build an automated programme of activity targeting customers within 30 mins of captured onsite events. Intilery provided the functionality to personalise the email with salutation and dynamic content.
Result: 
Resulted in an impressive 65% open rate and 22% click thru
 

"Intilery stand head and shoulders above the rest in terms of expertise and application – and they are thoroughly nice people!" 

John WardTechnical Manager, Erna Low​