To Increase conversion of search to book rate
Re-targeting customers with relevant content after they have shown intent to purchase will increase bookings
Customers who have searched and highlighted specific resort accommodation but failed to complete booking
By using the Data Planning System Erna Low were able to build an automated programme of activity targeting customers within 30 mins of captured onsite events. Intilery provided the functionality to personalise the email with salutation and dynamic content.
Resulted in an impressive 65% open rate and 22% click thru