To increase footfall to store and convert customers faster
Offering a promotional incentive for a limited period to site visitors would increase the volume of email capture and drive traffic to store.
All onsite browsers in August 2015
A range of vouchers "incentives" from furniture cleaning kits to a free sofa
Development of onsite banners and pop-ups promoting the offer incorporating behavioural triggers. Data capture including email sign ups, integration with Facebook, instore retargeting emails and tombola entry. Development of a five stage programmed sequence of trigger based email campaigns designed to remind shoppers of the promotion and increase footfall
Impressive 24% voucher redemption rate. Of all vouchers redeemed 65% were generated and redeemed within the hour, proving that real-time behavioural tracking is essential. The five stage email programme out performed the control group with open rates 127% higher than the test and 62% higher click through rates