Sky bet choose Intilery for personalisation strategy
Intilery is odds on favourite for Sky Betting & Gaming
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Intilery is odds on favourite for Sky Betting & Gaming

Category: News

Sky Betting & Gaming, the UK’s largest online gambling company by customer numbers, has signed an exciting deal with technology disruptor Intilery to enable them to power their customer engagement capability.

Using Intilery’s advanced digital technology platform, Sky Betting & Gaming plans to maximize returns by delivering a complete channel personalisation strategy. The company will use the software to track and influence customer behaviour in real-time.

Ian Drake, Head of CRM at Sky Betting & Gaming said “We handle millions of transactions and page content changes every single day, and so needed a technology solution capable of significant scaling and to operate in real-time. We believe using Intilery will help us formulate enduring relationships with our customers and encourage loyalty.”

This latest move increases Intilery’s client base in the leisure sector where it already powers customer engagement for Laterooms, TravelSupermarket, Sykes Cottages and Big Bus Tours.

“We’re very excited to be working with Sky Betting & Gaming as we help its marketing team to respond to customer behaviour and implement revenue generating campaigns, particularly around their App push channel,” said Intilery CEO, Gareth James.

Intilery can provide insight gained from all marketing channels at an individual customer level, helping Sky Betting & Gaming to deliver exceptional service in a competitive market.”

If you are interested in understanding more about how Intilery could power your omni-channel engagement strategy contact us here.

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