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Intilery are delighted to announce that we have been shortlisted at the Retail Week Tech and Ecomm Awards. Sofology’s Easter Lifestyle Campaign is in the running in the prestigious Digital Marketing Campaign of the Year category.
The Retail Week Tech and Ecomm Awards are the definitive awards for retailers who are setting the agenda in etailing and IT. These awards spotlight and celebrate the smartest, most creative digital ideas, the most forward-thinking technology initiatives and the teams that are driving these innovations.
Sofology’s campaign, powered by Intilery, which generated almost 400k customer emails, had a significant impact on Sofology’s sales over the Easter Bank Holiday this year, smashing targets and industry benchmarks. Comprising multiple touchpoints and real-time voucher generation, the campaign is being recognised alongside some of the most renowned names in the retail industry (view the full shortlist) at the ceremony on Wednesday 14th September.
“We’re very excited to have been shortlisted for this award with Sofology,” said Gareth James, Intilery’s CEO, “The campaign results speak for themselves of course, but the nomination is a testament to the hard work both teams put in to create a campaign which we’ve been very proud of.”
The ceremony will be held at the InterContinental London at the O2 on the first evening of the Retail Week Buzz summit, an event designed to reflect the holistic approach to technology that is the preserve of the modern retailer.
Tickets for the event are available to purchase from the Retail Week Tech & Ecomm Awards website, or you can follow the event live on twitter with the event hashtag #TechEcommAwards, or keep up with how we’re doing by following @intilery.