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Sykes Cottages, the UK's leading independent cottage rental company, advance their market position by joining forces with customer engagement technology provider Intilery.
The award winning holiday provider aim to utilise the Intilery platform to facilitate their omni-channel marketing strategy. Through the delivery of highly personalised communications across a variety of marketing channels, Sykes Cottages aim to delight customers and improve customer lifetime value.
“Acknowledging and understanding the different ways that customers research and book holiday accommodation is critical,” said Jillian Courtney, Head of CRM at Sykes Cottages. “We communicate with prospects and customers across multiple channels, and so it has become ever more important that we are able to deliver relevant content to our customers in ways and at times that are appropriate for them.”
The highly competitive travel industry suffers from notoriously low consumer loyalty, something that Sykes Cottages aim to address through better customer engagement. Using Intilery’s market-leading software, marketers will be better able to gain and act on deeper insights gathered from their own data, helping to identify and nurture loyal customers through intelligent analytics.
“We’re always looking for ways for to improve the service we give to our customers, so we’re excited to see what we can do with Intilery,” said Courtney. “It’s important for us to continue to ensure our customers receive an exceptional experience in order to set us apart from the competition. A fast, efficient and relevant experience is becoming more and more important to customers – and to us.”
“We’re thrilled to have Sykes Cottages on board with us at a time when they are looking to step up their game” added Gareth James, CEO of Intilery, “they have a great market position and we’re looking forward to seeing how the team utilise the platform to realise revenue benefits.”
By choosing Intilery to help manage their customer communications, Sykes Cottages join an impressive roster of travel sector clients including TravelSupermarket.com, LateRooms.com, Big Bus, Loveholidays.com and South African Airways.