Utilise behavioural markers to deliver an exceptional customer experience

Multi-Channel Campaign Management

Engage Your Customer In Every Channel

Email

Intilery provide an enterprise level email platform with bespoke snippet builder, scheduling system and programme builder all optimised for mobile.

App Push

Seamlessly integrate your app to provide a constant reminder of your business and send timely push notifications through Intilery to increase engagement.

Social

Match your CRM data to custom audiences in Facebook in real-time. Intilery are also the only provider in the market who offer off-line event triggers to power Facebook Ad placement.

Web

Create the perfect personalised journey for every customer right from the very first session. Use our clever algorithms to adapt content in real-time based on behaviour gathered across all on and off-line channels.

SMS

It's reported that 90% of texts are read within three minutes, achieve instant engagement by using SMS to deliver targeted vouchers, surveys or service messages based on behavioural trigger - all managed within Intilery.

360° view provides advanced analytics

Our Single Customer View has the capability to report on every conceivable metric and record, track and report on every interaction of every customer across any time frame. Importantly you'll have the power to drill down to every action of every customer individually, this level of microscopic detail provides a step to change in developing customer insight used to confidently shape marketing strategy.

"Using the Intilery platform we have developed a robust attribution model through the provision of a multi-device and multi-channel single customer view. We can now attribute multi-currency revenue to email and other channel campaigns by taking into account the complete picture of a customer and their devices."

Glen Richardson

Chief Marketing Officer

 

MV and AB Testing

Support test and learn by validating your hypotheses  before you launch ideas. Mitigate the risk of poor performing campaigns, or auto roll out winners as soon as they reach statistical significance.

Test ideas across any channel and see the results in real-time. We can help you develop an Iterative testing plan by segment or persona, designed to enable you find the valuable insight in your data. Ensure your tests are focused and single minded to avoid those false positives.

 

API & Complete Integration

To get a true view of your customer's behaviour, activate your first and third party data whatever the source. With our REST API's your business can push data from any available data source to enrich your Single Customer View. We can access data through the use of SFTP, secured REST or Email transfer over the internet, taking live feeds directly from your systems.

Integrate off-line channels

Stores

Connect your bricks and clicks. Utilise the rich data collected by POS systems, iBeacons and footfall monitors to help profile customers and understand channel mix. If you know how your customers Research Online and Purchase Off-line (ROPO) you can influence their journey on the channels they prefer.

Call Centre

Integrate your telephone systems to help inform your call centre staff of where your customers are in their browsing or purchasing journey. Understand the importance of your call centre in the sales process to develop more robust attribution models.