Intilery deliver customer engagement technology for the Insurance sector

Insurance

Provide relevant, helpful value-adding communication to improve policy conversion, renewal and the opportunity to cross-sell.

Key Facts

Falling behind the curve

Insurance has one of the poorest engagement scores relative to other sectors, with millennials being the most likely group to be actively disengaged

24/7 evaluation required

85% of consumers are comfortable evaluating and buying policies on-line, make the most of traffic by delivering a digitally superior experience

Falling through the gaps

30% of motorists claim to forget to renew policies – improve renewals rates through omni-channel automation

Overcoming marketing challenges in Insurance

Customer Engagement

Improve life-time value  

Maximize the value of every customer interaction, use advanced engagement tools and techniques to engage with customers outside of take-up and renewal periods.

 

Customer Engagement

Creating differentiation

With little variation in product features, Insurance brands are hard to differentiate. Shift your product from a price proposition to a value proposition, humanise your digital experience  and respond with real-time marketing automation.

Customer Engagement

Respond to customers fast

With Intilery, you can integrate customer service software, review centre software, call centre management, as well as onsite behavioural analytics to improve communication with your customers. 

Consolidate data from multi-channel activity to gain valuable insight into individual customer preferences

Through Intilery you can create real-time omni-channel campaigns that go beyond initial policy purchase. We can help you develop sophisticated marketing automation to ensure customers journeys are effortless, value generating and loyalty promoting regardless of life cycle stage.

 

Book a demo and consultation

Make this the year you become a marketing rockstar

Engagement devices for Insurance

Cross channel personalisation

Show them you know them

Incorporate customers individual preferences across all utilised channels

Source channel pull through

Acknowledge the source

Present a seamless journey from affiliate channels or PPC to ensure consistency and trust, incorporate logo's click stream content or selective pricing

Loyalty programmes

Retain customers

Present real-time personalised loyalty programmes, communicate rewards, variable pricing or incentives to only those you want to at just the right time, via the most appropriate customer channel.

Onboarding and welcome programmes

Engage from the start

Utilise all gathered and tracked behaviour and insight to establish a long lasting relationship from the start.

Upsell

Personalised automation

Use behaviour based campaigns to establish need for complimentary policies or through timely engagement present 'review your cover' comms

Referral programmes

Customer aquisition

Use Intilery developed on-page widgets to drive referral behaviour and reward customers accordingly

Form optimisation

Reduce customer effort

Take applicants back to part filled forms, save them time and they are more likely to return and complete

Abandon search/policy options

Address customer indecision

Customers fail to complete transactions for all types of reasons, deliver reassuring content through pop ups, email, support options, review centres...or just present a reminder

Social integration

How powerful are reviews?

Integrate review centre content via API's to provide confidence to decision makers, speed up conversion and monitor engagement