Intilery
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Increase the customer database

travel international multi-language

CRO

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23% increase in customer database through personalised experience

 

Objective

Drive an increase in onsite bookings

Hypothesis

By increasing the number of customer touchpoints and serving personalised content during the sales evaluation period, booking conversion will increase./span>

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Intilery Solution

By increasing the number of customer touchpoints and serving personalised content during the sales evaluation period, booking conversion will increase./span>

Result

During the test period, Big Bus increased the size of their customer database size by 23%.

 

"Now that we have some learnings under our belt we are looking forward to continually enhancing the customer experience using Intilery to improve engagement and and reduce customer acquisition costs. It’s amazing that we can feed on-board wifi data back to Intilery’s SCV too so we can monitor product take-up and experience."

- John, Attwood, Head of Ecommerce, Big Bus Tourst