200 Brands Powered By Intilery

Intilery will empower ProgressPlay to visualise and create real-time AI powered customer journeys, with decision logic through a drag and drop interface and custom data sources enabled at the click of a button. Intilery will enable ProgressPlay to communicate with their customers at the right time on the right channel with the right message.

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Is CRM the same as Customer Engagement?

Since its beginnings almost ten years ago, the innovative field of 'customer engagement' is now making its presence felt in the business world. What exactly is this approach and how is it related to the established concepts and tools of CRM (Customer Relationship Management)?

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amanda james
The Case For Real-time CRM

Real-time CRM and the ability to define, identify, target and engage with individual customers with their needs in mind, by managing the in-game/in-event experience and provide immediate personalised messaging to the customers preferred channel, should be the ultimate goal of all gaming operators.

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amanda james