The world of digital marketing has continued to evolve at a rapid pace. You’ll know exactly which digital marketing trends and tactics have worked best in previous years, but of course, just because they worked well in 2020 or in 2021, doesn’t mean they’ll deliver the same results in 2022.
In order to keep delivering the best results for your business, it’s important to keep up to date with the latest trends in the industry and that’s why we wanted to share the digital marketing trends that we’re excited to see in 2022!
1. Personalised content
Content is everywhere and comes in so many different forms, email, blog posts, social media, video. If you want your content to stand out from the crowd, you really need to speak to your customers and creating personalised content that is relevant to them will do just that. A powerful CRM platform will allow you to track your customers’ engagement and buying habits and allow you to create segments based on these so that you can create content that meets the needs of specific segment which will help to increase engagement, customer retention and sales.
2. Interactive content
Interactive marketing is great for increasing engagement and helping you to create a good customer experience. Really simple things like adding interactive sections to your website can really help you to add value for your customers and encourage them to engage with your website whilst allowing you to learn more about them.
For example, a business in the finance sector might include a mortgage or loan calculator on their website – both adding value for the customer whilst allowing them to learn valuable information about them.
Other examples of interactive content could include:
- Polls and surveys
- Quizzes
- Questionnaires
3. Marketing automation
Let’s face it, who has time to email each and every customer and track every abandoned basket? We thought so, and that’s where marketing automation comes in. A CRM and marketing automation platform will allow you to set up campaigns that can be set up in advance and sent to individual segments of customers based on the content. You can also set up customer workflows that can be triggered on based on your customers’ behaviours that means you are delivering timely and relevant content, without having to think about it. You can also track the performance of your email campaigns and workflows, so you can determine what’s working and what isn’t. This data will allow you to make recommendations for future campaigns and make tweaks and adjustments where needed to ensure that you’re delivering the most engaging campaigns that generate leads and nurture existing customers and ultimately drive sales!
4. Influencer marketing
Influencer marketing isn’t a new concept, in fact its one we’re now probably all too familiar with. These days you can’t log onto Instagram without seeing an advertisement posted by one of your favourite celebs, and you’ve got to admit it works. Consider how many times you’ve clicked on a link or have even bought something because someone you like and trust has posted an ad to social media.
Influencer content doesn’t just have to be on a large scale, you don’t need to most recent winner from Love Island advertising your business. Actually, this would totally defeat the point of influencer marketing, unless of course you are specialists in the latest beauty or fashion trends. Finding niche influencers, that focus on similar topics to what you offer as a brand are the key to success. Micro-influencers (anyone below 10,000 followers) often are very good at engaging with their audiences, with less people following them they are able to interact on a more personal level, therefore meaning that their followers will trust them when they advertise a product to them.
Spend some time researching which influencers are excelling in a similar area to your business, reach out to them and build a relationship. You never know where it may lead.
There you have it, 4 of the top trends digital marketing trends you should expect to see in 2022. The world of digital marketing is ever-changing, constantly evolving and you are expected to evolve with it. By tapping into some, or all of these trends you will only be benefitting your business. Developing your digital strategy will enable you to create a strong multi-channel marketing strategy. This can lead to creating a smooth, efficient and all-round positive customer experience.
