16th September 2021

Bet On Alfa backs a winner by appointing Intilery as its CRM platform


Cyprus’s leading sports betting company, Bet on Alfa, are today announcing the appointment of Intilery to provide systems for their customer relationship management.

Dimitri Kourtoulos, Marketing Manager at Bet on Alfa says: ‘It’s Bet on Alfa’s mission to stay in tune with what has become a demanding and dynamic industry. Intilery’s impressive history of servicing some of the biggest brands in the industry makes them perfect partners for what we want to achieve.’

Gareth James, Co-founder and CEO Intilery says: ‘Bet on Alfa is a very forward-thinking company that puts customer experience at the heart of their product. Intilery’s real time marketing automation and advanced single customer view enables them to meet and surpass their customers expectations’ 

Bet on Alfa was founded in Nicosia in 2009 and operates 64 branches throughout Cyprus and, since 2017, online & app-based services too. Official members of the International Betting Integrity Association they offer live steaming on 80,000+ events and both pre and live betting options on football, basketball, volleyball, tennis, cricket, rugby, snooker, American football, boxing, MMA, Formula 1 and eSports, as well as special bets on events such as the World Cup, European Football Championship, Eurovision song contest and the Oscars. They also offer Cash Out and Build & Bet.

Intilery was founded in 2012 by Gareth James and Tom McMillen. As a Customer Data Platform, Single Customer View and Marketing Automation service all in one, it is widely acknowledged as an industry leader in several areas attracting clients such as The Range, IGO4, and now Bet on Alfa.

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Intilery: adam.davidson@intilery.com  – 01829 782 597

Bet on Alfa: dimitrik@betonalfa.com

About Bet on Alfa

Bet on Alfa is a Cypriot company, founded on the values of responsible and safe gaming. It is licensed by the National Betting Authority of Cyprus with both Class A and Class B licenses which allows the operation of sports betting in shops within the Republic of Cyprus and online. They sponsor the AEK Larnaka football team, support the Cypriot community charity Friendship Circle and the 18-year-old sailor Marilena Makri who competed in the Women’s Lasor Radial sailing event at the 2020 Tokyo Olympics. Learn more at betonalfa.com.

About Intilery

Intilery is a CRM, Single Customer View and CDP, built and managed by former Moneysupermarket and Hut Group employees in Chester. Its mission is to enable businesses, large and small, to connect with their customers in a more meaningful and ethical way. Learn more at intilery.com.

Learn more about the Intilery platform

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