Held over three days from 7 to 9 February, ICE London is the global go-to gaming and gambling event attracting the biggest names in the industry. And not just them, many former football internationals made appearances such as Portugal’s (and Digitain’s) Luis Figo, England’s (and Paddy Power’s) Peter Crouch, and Nigeria’s (and BetWinners) John Obi Mikel.
Walking around the London ExCel centre you could feel it buzzing with life. Company stands were busy with chatter, speaker events were fully booked, and bathroom queues stretched as far as the eye could see.
Hot topics of conversation included the Prime Minister’s appointment of Lucy Frazer as the Secretary of State for Digital, Culture, Media, and Sports and whether the responsibility for Britain’s gaming industry will remain with the department or follow the previous head, Michelle Donelan into her new role in the new Department for Science, Innovation, and Technology.
Either way, the release of proposals laid down in the UK Government’s 2020 Gambling Act White Paper, suspected to include Stake limits and restrictions on advertising, is likely to be further delayed.
AI was also a common buzzword shoehorned into many sales conversations, but in most cases, the technology providers were talking about its content potential via the likes of ChatGPT rather than the AI-powered micro audience segmentation that Intilery hopes to offer one day.
Overall, the event was a huge success. Intilery was represented by MD Nichola Hembury, Director of Client Services Tracey White, and CMO Adam Davidson. They all loved the opportunity to catch up with our existing clients and prospects, and to discuss the current gaming trends with more industry players than anywhere else in the world.
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