What is marketing automation?
To put it simply, marketing automation is the process of using software to automate your marketing activities. It can help to streamline your marketing processes and make your business more efficient. Marketing automation can be used to automate repetitive tasks, such as email marketing, and not only does it make these tasks easier, but it can also provide a more personalised experience for your customers which can lead to increased satisfaction, retention, and sales. Win-win!
Let’s talk more about the benefits of marketing automation…
1. Efficiency
Marketing automation can help to streamline your marketing processes and make your business and departments more efficient. By automating some of the more repetitive marketing activities, it can save you time and resource, and free up your team to focus on the most important tasks, such as strategic projects and planning marketing campaigns.
With automation, you can schedule several campaigns to be sent out at any time. Being able to schedule campaigns in advance allows you to get ahead and manage your workload with ease. Sometimes it can be tricky to create multiple campaigns and then keep track of when you are sending out each email/SMS alert. With marketing automation, this is no longer a problem.
2. Personalised customer experience
Personalisation is becoming increasingly important in the world of marketing. In fact, a massive 80% of customers said they would be more likely to purchase from a company that offered them a tailored experience. That’s where marketing automation comes in; it can help you to gain a deeper insight into your customers’ behaviour and preferences to offer them a truly personalised experience.
So, not only will automation free up your team to spend more time focusing on the most important marketing tasks, like planning and creating campaigns, marketing automation software will allow them to personalise content using segmentation and reporting.
Marketing automation can help convert your website visitors into leads and once you’ve established who your leads are, you can segment them based on their behaviour to send them tailored content. As you’ll probably be aware, the lead nurturing process should be personalised, and using marketing automation systems you’ll be able to access data relating to each individual customer; who they are, their engagement behaviours and buying patterns; to meet their needs and deliver automated, personalised messages, at the right time, via their preferred channels.
3. Increased conversion rate
Marketing automation software can be effective in helping to increase your conversion rate and manage your leads more effectively. You can use it to track your leads and to retarget website visitors who don’t convert. Not only that, but automation will give your team time more time to look at your marketing strategy and think about new ways to get website visitors to convert.
4. Reporting made easier
We know that the thought of reporting analytics can be quite intimidating. However, marketing automation systems can simplify the process of reporting analytics; generating automated reports to track the success of your campaigns. Not only will this allow you to report the success of individual campaigns with ease, but it’ll give you an overview of your processes as a whole; giving you an opportunity to see what’s working and what isn’t. Having access to accurate analytics will allow you to spot any pain points and allow you to fix them in a good time.
So, there you have it, just some of the benefits of marketing automation. Check out our case studies to see how marketing automation has helped our clients to achieve a number of positive results.
