Using the Intilery platform we have developed a robust attribution model through the provision of a multi-device and multi-channel single customer view. We can now attribute multi-currency revenue to email and other channel campaigns by taking into account the complete picture
The Intilery platform makes it possible for me to gain valuable insight on the behaviour of my potential and current customer base - as a result we’ve been able to gain competitive edge and drive incremental revenue.
We’ve been using the Intilery platform for a good while now and have found it a valuable tool for capturing customer behaviour and enabling us to respond (in real time if need be) across a number of channels to maximise our engagement with each customer to help drive conversion and retention.
The Intilery platform has enabled Sky Betting and Gaming to achieve the holy grail of marketing.
Intilery’s platform and responsive team have really helped us get to grips with data-driven decision making. The omni-channel Single Customer View and Data Planning System enable us to build customer centric journey plans that result in increased store footfall and higher revenues.