Increase the conversion rates of customers who search but do not book
Objective
Convert customers who searched holidays but did not book them.
Hypothesis
Target consumers with relevant content relating to their previous searches, especially if the customer had shown intent to purchase.
Result
Through the Customer Journey tool, Erna Low were able to build an automated marketing campaign that targeted customers via various channels. This campaign personalised the channels used, and the content delivered to each customer.
This resulted in a 65% open rate and 22% click-through rate of the campaigns.