The Fragrance Shop.

Increase email engagement and revenue using customer relationship management

Objective

Increase revenue using CRM, whilst also utilising customer data to maintain a consistent online and in-store experience.

Hypothesis

Offer time-limited promotions to increase engagement and revenue. Integrate online and in-store marketing strategies.

Result

Using the Customer Data Platform, The Fragrance Shop were able to carefully select the customers with a higher propensity to purchase, enabling them to build targeted campaigns. By delivering email campaigns to millions of customers for a time-limited promotion, they were able to drive up delivery and open rates, causing an increase in revenue.

The results of this campaign were spectacular, especially when considering the improvements in email engagement.
There was a 100% increase in open and click through rates. This also led to a 23% increase in revenues and transactions when compared to the previous campaign run.

To learn how Intilery can boost your business