Intilery
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Abandoned Basket

Travel Abandoned basket Journey

re-targeting

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65% open rate and increased bookings

 

Objective

Increase the conversion of the search to book funnel.

Hypothesis

Re-target customers with relevant content after they have shown intent to purchase will increase bookings.

Segment

Customers who have searched and highlighted specific resort accomodation but failed to complete a booking.

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Intilery Solution

By using the the Customer Journey product, the Erna Low team were able to setup an automated marketing campaign that targeted customers on various channels.

Channel and content personalisation was key to the success of the campaign.

Result

65% open rate and 22% click trough rate of the campaigns.
 

"Intilery stand head and shoulders above the rest in terms of expertise and application – and they are thoroughly nice people!"

- John Ward, Technical Manager, Erna Low

 
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