Intilery
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Increase Purchase Frequency

Travel Offers incentive

partner

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200% uplift in response

 

Objective

Increase the frequency of purchases from past bookers.

Hypothesis

Laterooms identified that customer relationship management was Offering a finacial incentive or a limited period would create urgency, increase frequency of booking, and aid conversion wihen presented to a segment of accomodation bookers.

Segment

UK based, previous bookers who met with behavioural and transactional criteria of high-value customers.

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Intilery Solution

A free preferred partner £10 gift-certificate for those who booked on the same day.

Delivery of targetted on-site experience highlighting the offer, multistep customer journey and management of gif certificates within the Intilery plartform..

Result

200% incremental bookings.
 

"The Intilery platform makes it possible for me to gain valuable insight on the behaviour of my potential and current customer base - as a result we’ve been able to gain competitive edge and drive incremental revenue."

- Andrew Booth, Chief Revenue Officer, Laterooms

 
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