Development of onsite banners and pop-ups promoting the offer incorporating behavioural triggers.
Data capture including email sign ups, integration with Facebook, instore retargeting emails and tombola entry.
Development of a five stage customer journey sequence designed to remind shoppers of the promotion and increase footfall,
Impressive 24% voucher redemption rate. Of all vouchers redeemed 65% were generated and redeemed within the hour, proving that real-time behavioural tracking is essential.
The five journey out performed the control group with open rates 127% higher than the test and 62% higher click through rates