Intilery
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Uplift in bookings

Travel international Journey

re-targeting

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Best performing EDM campaign of all time

 

Objective

To Increase bookings to specific South African airport destinations.

Hypothesis

Personalising content could increase the volume of previous search or repeat purchases.

Segment

Customers who have either searched or previously booked a flight to South Africa from London Heathrow.

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Intilery Solution

Creating a personalised customer journey based on past searches and/or booking data.

Through establishing feeds directly into the South African Airways booking system, Intilery enabled SAA to create personalised content based on airport specific destination data and seat type.

Result

Increased email open rates by 12% and click thru rates by a further 17% resulting in the best performing EDM marketing campaign of all time.