Intilery
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Increase revenues

Retail Email promotion

time sensitive

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Intilery boosts engagement by 100%

 

Objective

Increase revenues from free source channels (CRM) through price and promotion but maintaining a consistent online and store experience utilising the vast amount of Customer Data available.

Hypothesis

Time-limited promotions increase urgency but with an integrated online and store marketing strategy helps re-engage customers who have historically purchased from the brand, therefore adding incremental sales to the business.

Segment

Utilise the Customer Data Platform to carefully select the customers with a higher propensity to purchase.

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Intilery Solution

Real-time segments delivering record engagement rates and revenue

Delivering email campaigns to millions of customers for a time-limited promotion

Delivery rates of 99.99% and record open rates, results in significant improvements in CRM revenue

Result

Revenues and Transactions up 23% against the previous campaign run. Email engagement was also significantly improved with 100% improvement in Open and Click Through rates.
 

"The ability to deliver emails to the exact target group in real-time has enabled the fragrance shop to exceed all expectations. The intilery team integrated with both offline and online channels enabling a complete view of the customer"

- Adam Anderson, Chief Commercial Officer, The Fragrance Shop

 
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