Intilery Products

According to Accenture approximately 88% of offline buying occurs after online research.

Here we discuss how relevant the ROPO (Research Online Purchase Offline) business model will be in 2017, and how technology can aid seamless customer engagement across all channels.

Since its beginnings almost ten years ago, the innovative field of 'customer engagement' is now making its presence felt in the business world. What exactly is this approach and how is it related to the established concepts and tools of CRM (Customer Relationship Management)?

Real-time CRM and the ability to define, identify, target and engage with individual customers with their needs in mind, by managing the in-game/in-event experience and provide immediate personalised messaging to the customers preferred channel, should be the ultimate goal of all gaming operators.

The process of booking a holiday is a long and often complex journey for many. In an attempt to cut through the noise, the industry has capitalised on the experience economy, delivering huge volumes of content across all channels, both online and offline, with the aim of inspiring wanderlust and attracting customers for life.